iDentity Check
How is your brand perceived today? The iDentity Check shows what is already working, where clarity is missing and which steps can strengthen your external impact.
iDCommunications is a PR and communications agency in Vienna. We help brands and public figures build lasting visibility – through clear positioning, strategic PR and media relations, and compelling content.
Many brands have substance, but their external presence appears unclear, interchangeable or overly promotional. That is exactly where iDCommunications comes in.
I have never been interested only in how communication attracts attention. What has always fascinated me more is this: What must communication achieve when the issues are complex, the public is watching closely and every word has an impact?
My degree in Journalism and Communication Studies gave me the academic foundation. Communication became truly tangible in practice: Working in the press office of a political party, I saw how quickly issues gain momentum, how precise messages have to be and how decisive the right timing can be. I later moved into an environment where communication was no less public, but sensitive in a different way. As press spokesperson for the umbrella organisation of Austria’s social insurance institutions, my role was to make complex health policy issues understandable, handle media enquiries professionally and communicate clearly and responsibly even in challenging situations.
Politics on one side, social insurance and health on the other: these different perspectives have shaped my view of communication. I have learned that visibility alone is not enough. Good communication requires clear positioning, an understanding of the media, a feel for language and the protection of one’s reputation.
iDCommunications grew out of this conviction. Today, I combine academic expertise in communication with hands-on experience in media relations, political communication, healthcare communication and crisis communications. I use this perspective to help people and brands take a clear public position, build trust and be understood – even when communication becomes particularly demanding.
From initial analysis and positioning to launches and ongoing PR and media relations: You start exactly where your brand needs support.
How is your brand perceived today? The iDentity Check shows what is already working, where clarity is missing and which steps can strengthen your external impact.
For brands and public figures who want to sharpen their profile, develop clear messages and communicate relevant topics strategically to their stakeholders.
For new products, services, openings, events or projects that should be presented professionally and brought to the public in a targeted way.
For a professional digital presence that communicates your positioning clearly and guides visitors purposefully through your services.
Ongoing communications support for brands and individuals who want to remain visible regularly and with a clear direction. From content creation and media enquiries to PR pitches, we manage your ongoing communications.
Preparation and support for sensitive issues, public criticism, media enquiries or acute communications situations. We act as your external press office.
Effective communication begins with clarity and follows a coherent direction. That is why the iD Logic combines analysis, positioning, implementation and reputation protection.
Analyse identity, target audience, current public image and desired perception.
Define positioning, key messages, tone of voice and relevant topics clearly.
Translate the strategy into PR and media relations, website, social media and launch communications.
Identify communications risks early, prepare for criticism and media enquiries, and protect reputation over the long term.
iDCommunications supports politicians, public figures, experts and brands that want more than visibility: they want to be positioned credibly and understood correctly.
From the initial conversation through implementation, you always know what comes next. Goals, services, timelines, costs and approvals are agreed transparently.
We clarify your current situation, goals, timeline and any potential communications challenges or reputational risks.
You receive a clear recommendation for the service that best fits your situation – with a defined scope of work, timeline and budget framework.
We develop your positioning, key messages, relevant topics and appropriate channels. At the same time, we define responsibilities and approval processes.
The agreed communications activities are implemented in a structured way, coordinated with you throughout and refined as needed.
Tell me briefly what you would like to achieve with your communication. In a no-obligation initial consultation, we will clarify what kind of support best fits your situation.